Excite Medical’s Marketing Workshop & Clinical Training

Friday, April 11, 2025

TAMPA, FL

Unlock marketing strategies and enhance patient outcomes with our Clinical Decompression Training

Boost your clinic’s success with expert marketing strategies and advanced spinal decompression training. This exclusive workshop balances marketing techniques and clinical education, giving you practical insights to drive growth and improve patient outcomes. Look no further than our office headquarters in Tampa, FL.

Among many marketing tools, we’ll delve into:

Facebook

Google

Search Engine Optimization (SEO)

ChatGPT

You’ll gain valuable insights and practical tips that you can implement immediately.

Websites will be a focal point, and we’ll address vital questions such as, How can you drive more organic traffic to your website? and How can you optimize your Google Ads for maximum impact?

Here’s a taste of what you’ll learn about marketing:

Maximize relationships with your existing patients to build loyalty, generate repeat business, and unlock powerful referrals from the medical community

Drive organic traffic to your website and optimize your Google Ads for maximum impact and better ROI, helping you attract more potential patients

Master social media marketing on platforms like Facebook, Instagram, and LinkedIn to engage with patients and build a strong online community

Leverage content and email marketing to nurture leads, keep your clinic top-of-mind, and consistently bring in new clients

We encourage collaboration, so please bring your staff—just be sure they’re accompanied by the doctor for maximum value.

Overview of our Clinical Decompression Training:

Enhance your clinic’s expertise in spinal decompression with a focus on improving patient outcomes. This training covers:

Patient Evaluation & Contraindications: Learn to assess suitability and identify when decompression isn’t feasible for a patient

Advanced Spinal Cases: Managing complex conditions and tailoring treatment plans accordingly

Initial Consultations: Learn to refine your approach to set clear treatment expectations and fully educate patients on this kind of therapy

Secure your spot and get ready to revolutionize your marketing game and patient outcomes.

Hotel Stay

Embassy Suites by Hilton Tampa Airport Westshore

555 North Westshore Boulevard Tampa, Florida 33609

ABOUT THE INSTRUCTORS

Nathan Schilaty, D.C., PhD

University of South Florida
Associate Professor, Neurosurgery & Brain Repair
Associate Professor, Medical Engineering

Dr. Nathan Schilaty, DC, PhD, is a distinguished expert in non-surgical spinal decompression, serving as an Associate Professor in the Department of Neurosurgery and Brain Repair at the University of South Florida (USF). As the Lincoln Endowed Chair in Chiropractic and Biomechanics Research, he directs the Center for Neuromusculoskeletal Research, focusing on innovative, non-invasive treatments for spinal conditions. Dr. Schilaty’s extensive research includes leading clinical trials funded by the U.S. Army Medical Research and Development Command, investigating the efficacy of non-surgical spinal decompression for chronic low back pain. His collaborative efforts with industry partners have enhanced patient care and advanced the understanding of spinal health. Dr. Schilaty’s commitment to education and research excellence ensures that participants in his upcoming class will gain invaluable insights into cutting-edge, non-surgical spinal decompression techniques.

Susan Welsh, D.C., D.A.C.B.S.P.

University of South Florida
Director of Chiropractic Services, Neurosurgery & Brain Repair

Dr. Susan Welsh, D.C., D.A.C.B.S.P., is a distinguished chiropractic professional with over four decades of experience in sports and health care. As the Director of Chiropractic Services at the University of South Florida’s Department of Neurosurgery and Brain Repair, she blends her extensive knowledge with a commitment to patient care. Dr. Welsh earned her Doctor of Chiropractic degree cum laude from Palmer College of Chiropractic and has served as the team chiropractor for USF’s Athletic Department since 1983, extending her expertise to professional teams such as the NHL’s Tampa Bay Lightning. Her accolades include being named the Woman Chiropractor of the Year by Palmer College in 2017 and the Chiropractor of the Year by the Florida Chiropractic Association in 2018. With numerous professional appointments and active memberships in renowned chiropractic organizations, Dr. Welsh is dedicated to advancing the field of chiropractic care while consistently achieving high patient satisfaction ratings. She will be sharing her valuable insights and clinical expertise as a clinical trainer at the Decompression Success event.

Saleem Musallam

Excite Medical – Founder/CEO

Saleem Musallam, a serial entrepreneur and industry leader, brings his extensive expertise to teaching doctors how to effectively market their practice and decompression services. As the owner of six companies, two of which are FDA-registered and ISO 13485-certified medical device manufacturing facilities, Saleem has built a globally recognized brand at Excite Medical without reliance on investors or shareholders. His flagship device, the DRX9000, is used in over 1,200 clinics across the U.S. and more than 50 countries, showcasing his unparalleled ability to drive business growth in the healthcare sector. With a prestigious education from Johns Hopkins and USF, combined with firsthand experience scaling multiple successful companies, Saleem offers unique, battle-tested strategies for positioning chiropractic and medical practices as leaders in non-surgical spinal decompression. His insights, drawn from real-world success, provide doctors with actionable marketing techniques to attract more patients, build credibility, and increase revenue. Excite Medical has been recognized by Inc. Magazine for three consecutive years as one of the fastest-growing companies in America and the fastest-growing spinal decompression company in the United States.

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Schedule

Thursday, APRIL 10

Arrive to Tampa International Airport (TPA)

FRIDAY, APRIL 11

Location: Excite Medical Headquarters at 4710 Eisenhower Blvd. Suite A-12 Tampa, FL 33634

7:30 – 8:00 Continental Breakfast & Registration

(Yogurt/granola, quiche, danish, muffins, fruit, coffee, tea, juice and mimosas!)

8:00 – 8:30 Welcome Message & Introduction

  • Review of schedule
  • Overcoming the impossible
  • Having the right mindset for success
  • Creating a strong team culture
  • Attracting the right team players
  • Bringing patients to your clinic
  • Success in signing up patients
  • Maintaining a strong clinic reputation

8:30 – 9:15 Break

9:15 – 10:00 Facebook Workshop

  • Updating clinic Facebook page
  • Creating engaging Facebook posts
  • Introduction to Facebook Ads
  • Run Facebook Ads
  • Targeting using Facebook

10:00 – 10:15 Break

10:15 – 11:00 Public Relations / Taking Charge of the Internet

  • Understanding and updating Yelp, Google, LinkedIn, Healthgrades
  • Connecting with Media
  • Improving Your Online Reviews

11:00 – 12:00 Research & Engineering in Marketing

  • How to use research in overall marketing strategy
  • * Special Guest: Nathan Schilaty, DC, PhD *
    • Update on DRX9000 research
  • Engineering behind decompression & relation to marketing

12:00 – 1:30 Lunch & Tour of Excite Medical

  • Hot mediterranean lunch! (You will love!)
  • Tour of Excite in smaller groups

1:30 – 2:00 Patient Consultations & Evaluations

  • Who are the best candidates?
  • Contraindications
  • How to best utilize DRX marketing material (Close patients!)

2:00 – 3:30 Patient Set Up

  • Hands on Experience in Setting Up Patients
  • Treatment Protocols
  • Addressing Complex Cases

3:30 – 3:45 Break

3:45 – 5:00 Wrap Up Final Review Q&A

5:00 – 6:00 Transport to Hotel

6:00 – 9:00 Dinner TBA

Saturday, APRIL 12

Optional Golf Tournament @ Cheval Golf & Country Club or
Spend the Day at Clearwater Beach!
(more details to come)

  • Clearwater Beach has been named #1 Beach in USA
  • Cheval has Spa / Clay Tennis Courts / Restaurants

Hotel Stay

Embassy Suites by Hilton Tampa Airport Westshore

555 North Westshore Boulevard Tampa, Florida 33609